Hookframe / Free tools
Free ad calculators: UGC cost, ROAS and break-even CPA
Three small calculators for brands that run video ads. Free, with the formula shown.
UGC ad cost
Enter your own creator prices and compare your all-in cost per video with Hookframe packages.
Open calculator →ROAS calculator
Revenue / ad spend, plus break-even ROAS and profit after ads.
Open calculator →Break-even CPA
The most you can pay to win a customer before the first order loses money.
Open calculator →The three calculators at a glance
| Calculator | Answers | You enter | Formula |
|---|---|---|---|
| UGC ad cost | What one creator video really costs you, next to Hookframe packages | Videos per month, creator fee, product and shipping, usage fee, your time | fee + product + usage + hours x hourly value |
| ROAS | How much revenue each ad dollar brings back, and the break-even line | Ad spend, revenue, gross margin, optional creative cost | revenue / ad spend |
| Break-even CPA | The most you can pay to win one customer on the first order | Average order value, gross margin, optional target profit | AOV x gross margin |
Method: every calculator is plain arithmetic on the numbers you enter, and the formula is shown on each page. Hookframe prices in the UGC tool come from the packages section of this site, last checked October 30, 2026, and no benchmark data is used.
If you want X, take Y
If you want to know the most you can pay for a customer
Take the Break-even CPA calculator
Needs your average order value and gross margin.
If you want to check whether your ads are paying off
Needs your ad spend, revenue and gross margin.
If you want to compare what creators cost with an AI-made ad
Take the UGC ad cost calculator
Needs your creator fee and other per-video costs.
If you want a price for your own product
Email us and we will say which package fits. No obligation.
Keep going
- Break-even CPA calculator to set the CPA ceiling for your ads.
- ROAS calculator to compare return with your break-even point.
- UGC ad cost calculator to compare creator costs with Hookframe packages.
- Hookframe packages for prices, turnaround and revisions.
- Hookframe FAQ for what we need from you and what the ads are.
- Terms of Service for refunds, revisions and usage rights.
- Privacy Policy for what data the site does and does not collect.
- The Hookframe reel to see the ad format.
Frequently asked questions
Are these calculators free?
Yes. They are free to use and there is nothing to sign up for.
Do you save what I type?
No. The numbers you type stay in your browser and are not sent to us or stored. See the Privacy Policy for what the site itself collects.
Which calculator should I use first?
If you know your average order value and gross margin, start with break-even CPA. If you have already run ads, use ROAS. Use the UGC ad cost calculator when you are comparing creator prices with Hookframe packages.
Are the starting numbers market averages?
No. They are examples so the page works straight away. Replace them with your own numbers.
Who makes these calculators?
Hookframe Studio, which makes AI-generated UGC-style video ads. The ad cost calculator compares your costs with our packages, so it is not neutral. The other two are standard formulas that work for any brand.
Questions about your numbers?
Email us and we will help you read them, or tell you which Hookframe package fits. No obligation.
Email hello@hookframeads.com